The COVID-19 pandemic brought significant changes to all countries, communities, customs, families, etc. (Butu, et al., The impact of COVID-19 crisis upon the consumer buying behaviour of fresh vegetables directly from local producers, 2020) Movements became severely limited and flights were dismissed in the public interest. Many businesses are closely related to the tourism sector such as restaurants, accommodation, and travel agencies do not fully operate even most businesses are forced to close.
Contoh Makalah Introduction Of Business and Business Buying Behavior
Full Text Available Strategic planning of marketing activities is the basis of business success in modern business environment. Customers are not homogenous in their preferences and expectations. Formulating an adequate marketing strategy, focused on realization of company's strategic objectives, requires segmented approach to the market that appreciates differences in expectations and preferences of customers. One of significant activities in strategic planning of marketing activities is market segmentation. Strategic planning imposes a need to plan marketing activities according to strategically important segments on the long term basis. At the same time, there is a need to revise and adapt marketing activities on the short term basis. There are number of criteria based on which market segmentation is performed. The paper will consider effectiveness and efficiency of different market segmentation criteria based on empirical research of customer expectations and preferences. The analysis will include traditional criteria and criteria based on behavioral model. The research implications will be analyzed from the perspective of selection of the most adequate market segmentation criteria in strategic planning of marketing activities.
Full Text Available Over recent years, small businesses have been the target of public and private investment in Brazil due to the appreciation of their economic and social impact. The growth of small businesses in Brazil has stimulated a demand for greater knowledge and a broader understanding of their peculiarities. Hence, this paper aims to propose a framework for analyzing the strategic behavior for small businesses. To test the suitability of this analytical framework, qualitative research was conducted based on descriptive and exploratory case studies involving three small companies in the construction sector in the Rio Grande do Sul state, Brazil. The results show that: (i based on the proposed analytical structure it was possible to identifythe idiosyncrasies and the conflicts between strategy, structure and processes in such firms; (ii the strategic behavior ofthe firms is not stable, since they demonstrate the ability to change the prevailing strategic behavior based on strategicdecisions that reinforce the strategic typologies studied and; (iii it is possible to identify opportunities to strengthen certainstrategic behavior of firms. 2ff7e9595c
Comments